Most experts go deep.
I go wide.

I know a little about a lot of things in the CPG industry because I've spent over a decade right next to countless CPG brands, having thousands of conversations with them as they were figuring it out in real time. That adjacency is what makes this different. I've watched patterns play out over and over, and I can usually spot the ones heading your way before they become expensive. The people I refer you to are masters of their craft, and I'm the generalist who helps you figure out who can help you and when.

What this looks like

Let's chat monthly, and you can text and email in between as much as you need. If I know someone who can help, I'll make the introduction and tell you exactly why I think it's a fit. Full disclosure: I have referral partnerships with service providers across the industry, and I'll always be transparent about that.

What this isn't

I'm not a fractional sales rep for CPG brands. I'm not a broker and I won't call retailers for you, but I also won't charge you for my time.